Flying Sunscreen: PiX Creative Mindworks Brings Visual Magic to Life Through CGI!
- helloameliahapsari
- Jul 4
- 2 min read
Updated: Jul 15
Jakarta, Indonesia – To celebrate the launch of its newest product, Garnier Super UV Cooling Watergel Sunscreen, Garnier teamed up with PiX Creative Mindworks to deliver a visually captivating campaign powered by 3D anamorphic and CGI technology. The campaign quickly captured public attention, especially on Garnier’s social media platforms.
The 3D anamorphic content created by PiX Creative Mindworks perfectly represents the sunscreen’s key benefits: protecting the skin from UV rays, providing a refreshing sensation, and delivering a cooling effect. Adding to the campaign’s visual appeal was a creative CGI simulation of a flying sunscreen bottle, showcased soaring around the Sarinah area and Bundaran HI.
The main 3D anamorphic visual was displayed on the MetaLED Djakarta Theater screen in Sarinah in May 2025. Meanwhile, the flying sunscreen CGI was presented cinematically, simulating the product flying across key landmarks from Sarinah to Bundaran HI. Visual technologies like 3D anamorphic and CGI were chosen to convey Garnier’s product message in a fresh, viral, and youth-oriented way.
“At PiX Creative Mindworks, we believe CGI and 3D anamorphic aren’t just visual tools—they’re storytelling mediums. For Garnier’s campaign, we wanted to translate the product’s cooling sensation into a dramatic and immersive visual experience, right in the heart of Jakarta,” said Hari Nurafandi, Head of PiX Creative Mindworks.
This content didn’t just turn heads around Sarinah—it also sparked massive engagement on social media, with many users sharing enthusiastic comments on Garnier’s Instagram posts.
"Frequent update on each staging progress. Production quality good with agility for everyday & detail adjustement!" Arum & Amanda, Garnier Team.
This campaign proves that interactive visuals and creative technology can bring brands closer to their target audience. PiX Creative Mindworks successfully delivered a fresh and exciting approach to product campaigns through visually striking storytelling. Ready to bring your visuals to life in 3D? Reach out to PiX Creative Mindworks on WhatsApp at +62 811-1306-888 and let’s create something unforgettable.
